// SOCIAL
Own the conversation.
There’s no such thing as a captive audience in the social landscape, you’re interacting with customers on their terms. To get through you have to be relevant and engaging, of course, but you also have to manage your audiences intelligently. That’s why you need an agency that’s just as comfortable in the world of design as the world of data.
And despite all the changes, the fundamentals of advertising are alive and well. There are new ways to tell stories and a deluge of data to work with—but they’re all just tools that boil down to three things: what do you want to communicate, who do you want to reach, and what do you want to happen?
STRATEGY
Every social strategy begins with a mission statement and results in a media plan and budget. We go beyond goals and metrics by discussing cadence, style, and voice from the very beginning, mixing scheduled and organic posts.
DEVELOPMENT
The name of the game is content, and our creative team of writers, designers, photographers, and videographers makes us uniquely poised to deliver. This can also involve community management and social listening so you can join the relevant conversations.
DEPLOYMENT
We optimize content for each platform, as well as train key client personnel on the recommended publishing tools as needed. We also manage audience targets to maximize the effectiveness of promoted posts.
MONITORING
Reach and impressions are only the beginning. We also look at sentiment and influence to provide real-time, actionable insights so decisions can be made quickly and confidently. Campaigns are optimized on the fly and results are reported and analyzed.
Getting Social with Mrs. Dash
See how we helped the Mrs. Dash Foodservice team on social media by providing consistent messaging, positioning the brand as a thought leader, and expanding their audience.