Project Description

Situation

Did you know Walmart delivers premium quality in their fresh meats? Did you know they have fresh seafood? If you shopped there in the Spring of 2018, you might have missed that. A major meat supplier reached out to us to help identify how to engage and educate the shopper and increase fresh meat sales at Walmart.

Challenge

We pored through multiple proprietary studies and pulled several key insights. Some barriers for consumers were practical and some were merely based on perception. Practical barriers to purchase were one thing, but how do you change a shopper’s (outdated) perception?

Solution

We addressed each key insight individually, redesigning the signage and navigation from the ground up. We shot all new photography, fresh from our studio. We added hand sanitizing stations. We made sure important product attributes were communicated clearly. And we worked hand-in-hand with the team at Walmart, a supplier, and key vendors to make sure everything was practical, affordable, and—most of all—effective.

Results

While we can’t share specific numbers, we’re excited to say that the initial lift in test stores was not only significant, but also sustained. Walmart is working to launch this new creative in all stores.

Check out this time lapse video of the new Meat Department signage being installed for the first time.