Project Description

We helped National Steak & Poultry rebrand themselves as NSP. We started by talking with their customers and employees and worked our way up to a clean and bold identity—including logo, typography, color, and language standards for the new brand.

We’re really excited about this new brand and can’t wait to share some projects currently in progress, including their website, photography, and collateral.

Hidden In Plain Sight

The cleaver in the logo also represents the state of Oklahoma, and the hole in the blade is conveniently located right over the corporate headquarters in Owasso.