Project Description

Boursin was looking to build awareness for the re-entry of Boursin Garlic & Fine Herbs and the introduction of Monterey Jack & Spicy Pepper products at select Walmart stores during the holiday season. We created a campaign called “What’s your party trick?” for them that encouraged people to share their favorite Boursin party recipe for a chance to win a Walmart gift card.

Efforts were digitally focused and included video content, an influencer campaign, an Instagram contest, social posts, targeted emails, a microsite, and display advertising. Both cheeses experienced growth with increases of 55% and 24% respectively, plus units sold per store per week grew 67% during the promotion.