Project Description

We helped launch the AdapTable Meals™ brand of meal kits in specific retailers in three markets across the U.S. These chef-inspired meals make it easy to have home cooked meals regardless of cooking skills, so we needed to communicate simplicity, variety, and quality.

We created a dedicated section on their existing website with a digital offer, and developed and managed a social media ad campaign including photography and video content. We ran search ads as well as threshold marketing, and all in all we were able to generate over 1.5 million impressions in the first two weeks alone.