There’s no such thing as a captive audience in the social landscape, you’re interacting with customers on their terms. To get through you have to be relevant and engaging, of course, but you also have to manage your audiences intelligently. That’s why you need an agency that’s just as comfortable in the world of design as the world of data.
And despite all the changes, the fundamentals of advertising are alive and well. There are new ways to tell stories and a deluge of data to work with—but they’re all just tools that boil down to three things: what do you want to communicate, who do you want to reach, and what do you want to happen?