Shopper Marketing is many things, but it boils down to this: engage the shopper. Whether it’s in the aisle or on the couch, purchase decisions are being made every second.
The ways we connect with shoppers are always evolving and our services grow and reflect those changes. But one thing remains constant—people shop for solutions.
Like all forms of marketing, shopper marketing should:
be insight driven
build brand equity
have a clear call-to-action
Our capabilities, experience, and client roster puts us in a unique position to help bring the manufacturer, retailer, and consumer together in new and exciting ways.
Being experts in more than one thing has its advantages. Our Shopper Marketing capabilities are tied directly to these other in-house services.
Our team used a combination of original and influencer content reach almost 8 million people during a key timeframe.