Search & Display 2017-04-04T20:58:25+00:00
// SEARCH & DISPLAY

So what is it?

Programmatic marketing is the real-time buying of ad space based on the audience and their behavior. It’s about defining an audience and ensuring the right message is delivered to the right place at the right time.

This is different from traditional media buying because you’re not locked into a specific number of ads with a specific publisher, and you’re targeting specific behavior vs. segments or populations. It’s the difference between guessing who your audience is, and knowing.

WHERE IS PROGRAMMATIC HAPPENING?

Programmatic is now the preferred way to buy and sell digital display ads in the US, with 73% of those ad budgets spent on automated transactions in 2016.

Source

The rise of the Microaudience.

We can bridge the gap between programmatic media and creative content by producing several variants around the same idea. This creates microaudiences, and we monitor and optimize based on which messages are the most successful.

BUILDING A PLAN

Communication Objectives

Situation
Strategy
Media Objectives
Target Audience

Choosing the Tactics

Search
Display
Mobile
Social
Video
Internet Radio
TV

Execution

Publishing Schedule
Monitoring Results
Optimizing
Reporting