// RESEARCH

It’s good to know what’s going on. Even better to know why.

We can be your partner in your annual planning processes. We can facilitate focus groups. Or we can give you ammunition before introducing new products and services into the marketplace.

We can also re-analyze proprietary research, and combine that with additional research to glean hidden “nuggets” and new opportunities.

RESEARCH

Quantitative:
When, where, and how often

This type of research involves gathering hard numbers that can be turned into statistics, such as demographics, spending habits, etc.

  • Surveys
  • Tracking

  • Experiments

Qualitative:
Why and how

This type of research is all about observing behavior and motivation.

  • Focus groups
  • Interviews
  • Observation

INSIGHTS

From general trends to consumer insights, we know how to peruse the landscape and identify opportunities leading to better communication for your brand. It means digging beyond the obvious for explanations that are relevant and sometimes novel.

Anybody can collect data, it’s all around us. It takes an expert to filter it down to the information that makes a difference.

A few of the brands we’ve done Research & Insights for:

Meet our expert.

Debby has over 15 years of experience managing, developing, and executing research for her clients. She has helped develop marketing strategies through primary research—facilitating panel discussions, online surveys, etc.—and secondary research, such as tracking consumer insights and trends. Debby has worked with clients such as The Campbell Soup Company, PepsiCo, Schwan’s, Smuckers, Tyson Foods, Inc., Jackson/Enodis, Behr Paint, Kent Precision Foods Group, and Southwest Minnesota State University.

Contact her
KPFG MURC

MURC Brochure for KPFG

Kent Precision Foods Group, Inc. (KPFG) was looking to expand its success in dry mix sauces, seasonings, and dessert mixes in the school segment into commercial restaurants.

See how we did it
Mrs. Dash Case Study

Getting Social with Mrs. Dash

See how we helped the Mrs. Dash Foodservice team on social media by providing consistent messaging, positioning the brand as a thought leader, and expanding their audience.

Check out the campaign