My Brother’s Salsa, a local Bentonville company with nationwide reach, came to us to update their line of salsa packaging. They currently have a total of 8 different flavors and heat levels in their line. We were able to update the look of their labels, but also maintain brand consistency/equity while working with them to establish brand personality. We were also able to employ various color combinations to speak to each of the different flavors.
We also highlighted the fact that they are a family-owned and operated company specializing in craft salsa. This is a family with a lot of personality so we wanted to make sure the look and feel of their brand stayed in line with who they are as a family and company.