Case Study // Boursin Easter
Boursin had recently been introduced into additional markets throughout the U.S. The company needed to increase sales and awareness of the products during the spring timeframe to ensure its success in these new stores.
We were asked to develop a program that would build excitement for Boursin cheese and introduce it to a new demographic that is not yet familiar with the products.
The team developed a campaign to compliment and extend the brand’s digital and social activity on a national scale during the time period. We developed a retailer-specific microsite with original content, a recipe contest, and a store locator allowing consumers to easily find the products near them.
In addition, twelve influencers were carefully selected to provide testimonial content and provide serving suggestions for the products.
Utilizing their reach through blogs, Instagram, Pinterest, Facebook and other mediums, we reached an estimated 7.9M people. Over 95% of the users who got to the the blogs engaged with it in some way.