A little company with big ideas.
Welcome to Elkins Design. From independent start-ups to the world’s largest retailer, Elkins Design has helped people define, design, develop, and deliver first-class creative. There’s a wide range of services, too. Whether you need a big “aha” or just a little help, Elkins Design has a budget-friendly solution for you. Take a moment to explore, or make contact for more info.
Mashable takes a look at what people look at on Facebook
Mashable used eye-tracking to study what people noticed—and didn’t notice—on Facebook brand pages. The results? Users are clearly trained to look at the wall and photos first. Images in the profile were surprisingly overlooked, unless they had a face in them.
Check out the full article and results.
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Some stuff I heard at Admerica
I was able attend Admerica in San Diego recently, representing the Northwest Arkansas chapter of the American Advertising Federation. I made it to seven different forums and workshops (some better than others), and below are some of the nuggets of information I put in my bag and brought back (unfortunately I don’t have sources available, so take it all at face value).
From the session on “Shopper Marketing in the Post-Recession Era”
- We’re going through a “retail reset”, old loyalties may not apply.
- What post-recession? Retailers aren’t seeing the turnaround yet.
The 4 Ds
Define. Design. Develop. Deliver.
We consider these steps to be essential in just about any project, whether you’re building a house or baking a cake.
Recent Work
